This is a core module for students in the Digital Animation stream.

The course provides a practical approach to multimedia design, addressing issues related to interactive, integrated and complementary media products.  It explores the potential and the context for which such products are made, as well as their distribution and promotion.  Students will learn about the basic evolution of graphics and audiovisual design, the psychology and perception of colours and applications, two- and three-dimensional graphic compositions, types of communication products for advertising campaigns, and website solutions in terms of usability, accessibility and readability.  The practical side of the course will also cover design techniques for the graphic and audiovisual industry, the stages of design of a graphic and audiovisual product, graphics and animation software, as well as 3D display techniques and specific software.